Marketing is seen by many as important, but complicated, expensive and hard to ascertain what works and what doesn’t. Marketing is fundamental to business and indeed the economy. Our Forever Great marketing workshops focus on keeping marketing simple. Presenting a realistic, creative, current and cost-effective process to marketing.
The sessions touch on basic theory of marketing principles, but focus more on creativity, campaigns, digital and traditional methods, evaluation tools – with various ‘doing’ activities that put things into practice.
Our workshops provide a profusion of real marketing activity that makes a difference, from strategy implementation to campaign management. As CIM members our workshops are designed using relevant best practice from across the profession.
Individuals and teams will be left feeling both inspired and furnished with the knowledge and tools to turn their existing activity into Forever Great campaigns that will be admired by the many, not the few.